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Lead Generation

We take a considered approach to lead generation.

Our goal is to deliver cost-effective results by using a well-rounded, omni-channel strategy. We continuously test what’s working, explore new opportunities, and adjust accordingly - so your campaigns stay efficient and responsive.

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Behind the scenes, our technology helps us track ROI across all channels and suppliers, giving us the data we need to make informed decisions and fine-tune performance over time

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  • Response rates

  • Leads generated

  • Sales

  • NTU

  • OYC / APE

  • Lapse rates

lead generation funnel
Graphic Shapes

Key Successes:

  • Data Hygiene platforms to support POPIA and PPI agreements with our clients

  • Focus on performance marketing ROI using CPC, CPL and CPA risk models

  • Multi-click tracking – measuring leads generated across business units

  • Large brand awareness as secondary objective to lead generation in the digital space

  • End to end ROI reporting though integrated tracking platforms

  • 3rd party lead generation to support display conversions

  • Integration of our Lead Management System into our clients data management structures

  • Development of YODA reporting – Yield Optimisation Data Analytics

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